近日Imaging-resource對富士膠片進(jìn)行了專訪，此次包括飯?zhí)锬昃眠M(jìn)行了漫長而有趣的采訪。

采訪總結(jié)如下：

新冠肺炎（COVID-19:）：
COVID19：現(xiàn)在一切恢復(fù)正常。中國工廠在2月關(guān)閉了2周，菲律賓的工廠在4月關(guān)閉了
由于零售店關(guān)閉，4月是銷售較糟糕的月份，現(xiàn)在正在緩慢恢復(fù)
由于推出了X-T4和X100V，富士的表現(xiàn)優(yōu)于市場趨勢
對X-T4的需求非常強(qiáng)勁
在2020年，需求可能不會回到去年的水平
當(dāng)富士公司提交其財(cái)務(wù)報(bào)告時(shí)，影像部門的報(bào)告中有“電子成像”部分，這幾乎是100％的數(shù)碼相機(jī)和可換鏡頭
總體而言，影像領(lǐng)域的利潤仍然相對不錯(cuò)
CIPA預(yù)測今年相機(jī)行業(yè)將進(jìn)一步下降20％，但富士認(rèn)為這太悲觀了
富士專注于高端產(chǎn)品，因此跌幅不會那么糟糕
GFX100的銷售量遠(yuǎn)高于富士公司的預(yù)期，并且X-T3需求強(qiáng)勁
富士膠片忽略了全畫幅，這使其與其他所有公司都不一樣
富士沒有做每個(gè)人都做的事，而是走了一條不同的道路

GFX勝利與策略
頂級全畫幅相機(jī)的價(jià)格在3,000-5,000美元之間。富士膠片針對這些客戶擴(kuò)大客戶群
在該價(jià)格點(diǎn)，人們可以選擇全畫幅或升級到中畫幅的GFX
由于法蘭距不同，XF鏡頭無法兼容GFX相機(jī)
您可以使用智能AF適配器將數(shù)碼單反相機(jī)鏡頭兼容GFX相機(jī)
GFX的客戶中有70-80％來自非富士用戶。較有可能來自全畫幅數(shù)碼單反相機(jī)用戶
GFX 50R面向街頭攝影師。 GFX 100是更嚴(yán)肅或更專業(yè)的攝影師，用于時(shí)尚，商業(yè)，時(shí)尚肖像等領(lǐng)域拍攝
博物館和圖書館中出于存檔目的對GFX相機(jī)的需求也很高
富士 GFX100是目前較暢銷的GFX相機(jī)。 GFX50R接近GFX100的銷量。 GFX50S的銷售額占GFX50R的一半。
GFX的銷量比預(yù)期高50％
GFX鏡頭機(jī)身比率：每1個(gè)GFX相機(jī)約3個(gè)鏡頭
富士X系統(tǒng)的鏡頭機(jī)身比率比GFX系統(tǒng)低
GFX系統(tǒng)對于富士來說確實(shí)是一個(gè)好生意
中畫幅外觀令全畫幅客戶震驚：3D感覺，更高的分辨率，動態(tài)范圍，無法解析一億像素的鏡頭
GFX是較適合圖像質(zhì)量
尺寸，重量，價(jià)格...富士膠片正在研究如何使中畫幅畫質(zhì)更具吸引力和逼真度，作為客戶的選擇
GFX50R的成功之處在于其較小的尺寸
但是富士希望GFX100能成為完美的GFX相機(jī)，因此將IBIS放入其中以實(shí)現(xiàn)較佳可用性，從而使相機(jī)更大
對于GFX100用戶，可移動性不如可用性重要（例如，借助IBIS，手持1億像素拍攝）
為了未來，GFX必須變得更小，更便宜

AI / IBIS /新款X-T4快門

富士正在研究AI如何幫助未來的拍照
當(dāng)前的處理器功能不足以應(yīng)付AI，但富士認(rèn)為將來它將包含在相機(jī)中
X-T4和X-H1中的IBIS可以與鏡頭OIS配合使用
但是對于GFX 100，沒有協(xié)同防抖功能，因?yàn)镺IS可以提供??幾乎所有的穩(wěn)定性能
X-T4上的IBIS可以超過鏡頭的OIS性能，因此X-T4上實(shí)現(xiàn)較高6.5檔防抖
有些鏡頭的成像圈較大，因此IBIS單元可以進(jìn)一步移動以穩(wěn)定圖像。
為了縮小IBIS，富士卸下了所有3個(gè)螺旋彈簧，并用磁鐵代替了它們。
X-H1有六個(gè)磁鐵。三個(gè)用于感應(yīng)，三個(gè)用于移動位置。 X-T4只有三個(gè)磁鐵可以同時(shí)完成這兩項(xiàng)工作
得益于新的陀螺儀傳感器，這使IBIS縮小了30％，重量減輕了20％，精度提高了8倍（振動檢測精度比X-H1高出8倍，即使在成像圈邊緣也可以校正模糊）
當(dāng)前的IBIS單元對于X-Pro機(jī)身仍然太大了
X-T4令人印象深刻的300,000次驅(qū)動歸功于：新型無芯DC電動機(jī)，可快速啟動和停止，并提供更大的扭矩。富士更改了注入模具的位置，以提高剛性。新設(shè)計(jì)的彈簧吸收沖擊

富士X-H2

富士膠片繼續(xù)“調(diào)研未來的X-H相機(jī)”
X-T和X-H是兩條明顯不同的線。有什么區(qū)別？ “現(xiàn)在很難說；我們可能需要某種突破。”
X-H2不能成為擁有更好握持手感的X-T4，“我們必須要有更多革命性的東西?！?br>X-H2將是新技術(shù)引入產(chǎn)品線的部分

取消D-Pad和混合

有些相機(jī)沒有D-Pad，以免造成誤操作
X-Pro3具有隱藏式翻轉(zhuǎn)LCD，與X-T4的區(qū)別更多

鏡頭

與XF鏡頭陣容相比，GF需??要的鏡頭數(shù)量更少 ，因?yàn)槭褂肵F時(shí)，例如，我們需要大的遠(yuǎn)攝變焦鏡頭才能滿足運(yùn)動攝影師的需求
XF33mmF1.0太大。 富士膠片選擇推出XF50mmF1.0，它的散景也比XF33mmF1.0大得多。

固件

X-T4具有電子圖像穩(wěn)定功能。 較舊的富士相機(jī)無法通過固件更新獲得它，因?yàn)樗赡苄枰獌H在X-T4上安裝的新型陀螺儀傳感器

Imaging-resource published a long and very interesting interview with various Fujifilm managers, including Toshihisa Iida).

Here is a summary:

COVID-19:

• COVID: all back to normal now. Chinese factory was closed for 2 weeks in February and the factory in the Philippines was closed in April
• due to closed retail shops, April was the worst month in terms of sales, now slowly recovering
• Fujifilm did better than the market trend, due to Fujfilm X-T4 and X100V launch
• demand for X-T4 is very strong
• in 2020, probably demand will not go back to the same level as last year
• when Fuji presents its fiscal reports, in the imaging division report there is the section “Electronic imaging” and this is almost 100% digital cameras and interchangeable lenses
• overall for the imaging segment, the profit is still relatively OK
• CIPA predicts a further 20% drop this year for the camera industry, but Fujifilm thinks that is too pessimistic
• Fujifilm focuses on high end devices and hence the drop should not be as bad
• GFX100 sales much higher than Fuji predicted and X-T3 demand is strong
• Fujifilm ignores Full Frame, which makes them different to all other companies
• instead of doing what everybody does, Fujifilm went a different path

GFX Triumph and Strategy

• top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base
• at that price point, people can choose full frame or upgrade to medium format GFX
• as flange distance is different, XF lenses can’t be adapted to GFX cameras
• you can adapt DSLR lenses to Fujifilm GFX with smart autofocus adapters
• 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
• GFX 50R targets street photographers. GFX 100 is more serious or professional photographers: Fashion, commercial, fashion portrait…
• high requests for GFX cameras also among museums and libraries for archival purpose
• Fujifilm GFX100 is currently the best selling GFX camera. GFX50R is close to GFX100 sales. GFX50S sees half the sales of GFX50R.
• GFX sells 50% better than they predicted
• GFX lens attachment rate: about 3 lenses per 1 GFX camera
• Fujifilm X system has a lower lens attachment rate than GFX system
• GFX system is really good business for Fujifilm
• the medium format look is striking to full-frame customers: 3D-feel, higher resolution, dynamic range, lenses than can resolve 100MP
• GFX is best for image quality
• size, weight, price… Fujifilm is looking on how to make medium-format attractive and realistic as a choice for customers
• the success with the GFX50R was its smaller size
• But with GFX100 Fujifilm wanted to make the perfect GFX camera, hence put IBIS into it for best usability, which made the camera bigger
• for GFX100 users portability is not as important as usability (for example handheld 100MP shooting thanks to IBIS)
• for the future, GFX has to become smaller and cheaper

AI / IBIS / new X-T4 shutter

• Fujifilm is investigating what AI can do to help future picture-taking
• current processor is not powerful enough to deal with AI, but Fujifilm thinks it will be included in cameras in the future
• IBIS in X-T4 and X-H1 can cooperate with the lens OIS
• But for the GFX 100 Fujifilm doesn’t have the cooperative stabilization because OIS can deliver almost all the stabilization performance
• the IBIS on X-T4 can exceed the OIS performance of the lens, hence up to 6.5 stops stabilization on X-T4
• Some lenses have a big image circle, so the IBIS unit can move further to stabilize the image.
• in order to make IBIS smaller, Fujifilm removed all 3 coil springs and replaced them with magnets
• X-H1 has six magnets. Three for sensing, and three for moving position. X-T4 has only three magnets doing both jobs
• this made IBIS 30% smaller and 20% lighter as well as 8 times more accurate thanks to a new gyro sensor (8x more detection accuracy of vibration than X-H1, making it possible to correct blur even at the edge of the image circle)
• current IBIS unit still too big for X-Pro body
• X-T4 impressive 300,000 actuations thanks to: new coreless DC motor for quick starting and stopping and more torque. Fuji changed the position of the injection into the mold for more rigidity. Newly-designed spring to absorb the shock

Fujifilm X-H2

• Fujifilm continues to “investigate future X-H cameras”
• X-T and X-H are two clearly different lines. What is the difference? “Difficult to say now; we need some sort of the breakthrough, probably.”
• it’s not enough for the X-H2 to be an X-T4 with bigger grip, “we have to have something more revolutionary.”
• X-H2 is where new technology will enter the product line

D-Pad removal & mixed
 

• some cameras have no D-Pad to avoid misoperating
• X-Pro3 has hidden tilt LCD to differenciate more from X-T4

Lenses

• GF requires a smaller number of lenses compared to the XF lens lineup, because with the XF we need big telephoto zooms, for example, to meet the demand for sports photographers
• XF33mmF1.0 was too big. Fujifilm went for the XF50mmF1.0, which also has much more beautiful bokeh than the XF33mmF1.0

Firmware

• X-T4 has digital image stabilization. Older Fuji cameras won’t get it via firmware update, because it probably requires the new gyro sensor present only on the X-T4